Why I’m Drawn to Brand Strategy

I approach brand strategy like a puzzle I’ve grown into. I like studying brand histories and letting the strongest parts of a story lead the solution. My perspective comes from curiosity, culture, and an artist’s instinct to highlight what’s already there—then bring it out in a way others can finally feel and see.

The problems I care most about solving are rooted in:

• Understanding audiences

• Translating culture into experience

• Designing moments that resonate

• Supporting creative legacies in the present

My interest in strategy is always evolving, because every puzzle teaches me a new way to solve it. I’m still shaping what that means for me, but over time, the pieces get clearer—and so does the picture.